KIMMY LOVES CAKE

Project aims

Kimmy Loves Cake over in Bewdley was the winner of my 100 day project competition. 

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I met with Kimmy over in Bewdley (her cakes are amazing...I mean really amazing.) She wanted a brand that was modern, fresh and bold. The logo needed to encompass everything about the brand - pastel colours and a real Nordic vibe is present in the shop, so this needed to come through in the brand.

Brand thinking

I brought to life the company’s core values through a simple but bold logo. Something that stood out on social media and all printed items. 

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I changed up my process for this logo - creating all the initial concepts on the iPad Pro.