Newsletter | Branding | Packaging
Vicky approached Logo Paul, to implement a
bi-monthly newsletter for Marston's PLC.
After our initial meeting it was decided that it would take the form of a newspaper. This would create engaging and up to date content for the Marston's group. The aim was to manage the content monthly to keep everything up to date and fresh with what was happening within the group.
Marston's is a well-established business, running pubs and brewing beer in one form or another for over 180 years. They have over 13,000 people working for them so communication across the business is vital.
Marston's Life needed to encapsulate the business and bring all the feel good stories in the business to life. Working with the Communications team over at Marston's, Marston's Life was designed to flexibility and consistency to the brand.
Working closely with specialist printer Crescent Press, we created bespoke packaging for each pub within the Marston's Group. This bespoke packaging communicated directly to each individual pub and their team. The newsletter is a regular correspondence across the group and reaches out to over 13,000 employees.
Photography rights: Marston's PLC
It was an absolute pleasure working regularly with Vicky and the communications team at Marston's.
This was a fantastic newsletter format that brought all the up to date news from across the business to reach over 13,000 employees. It was a successful communications device that kept every employee up to date with all the relevant news as it happened.
Web: Marston's PLC