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RAC Business Strategy

Digital Video | Illustration 

Vicky approached Logo Paul, to produce
a new approach to the RAC and its future. 


After our initial meeting, it was clear we wanted to show the roadmap to building bigger, better and broader. A video that created engaging content for the RAC and its employees. The aim was to inspire and educate the business. A brief look into the future of the RAC.

Photography rights: RAC

It was an absolute pleasure working with Vicky
and the careers team at RAC.


This was a fantastic piece of content that worked in bringing across a new vision to the business. It engaged and reached out with a younger audience.

Web: RAC

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