TRANSFERROOM
Logo & Branding
Let's discuss how
new branding can
help your business
Project aims
To create a modern and bold brand.
After reviewing their current Logo, I felt needed a strong logo design and branding that works across many formats. The logo design needed to have a clear message and help position the Transferroom as a modern sports brand. It is modern, fast-paced and puts the focus on the room. It all happens in the room. Meetings. Networking. Transfers. Community.
Brand thinking
I wanted to explore a strong story for the brand. To one of a modern Sports brand.
I felt there was a need to keep the brand mark as flexible as possible. So I could bring colour into the brand and bring it to life during applications at events.
Tone of voice
I wanted to create a vibrant environment for the company staff & visitors to see the dominance of this sports brand.
RESULTS
This bold & modern sports brand really connected with its audience and has helped establish the brand as the market leader in the Football Club's communities.