TWENTY 08

Project aims

To create a new deli food offering over at Jaguar Landrover.

 

After a huge amount of brainstorming and liaising with the client, I branded the offering up as Twenty08. The year 2008 having huge significance and meaning, the year Jaguar and Landrover merged together. The Deli bar and Restaurant, I felt needed a strong logo design and branding that works across many formats. The logo design needed to have a clear message and help position the deli bar as a new, healthy offering to Jaguar Landrover’s employees.

 

Brand thinking

I wanted to explore the 08 number forms. The logo design had to be bold and unique. I hand drew the number forms over and over, getting the brand positioning correct. The logo came about from seeing plates being stacked upon each other but also resembled tyres.

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This level of thinking within the brand added some strong storytelling to the offering. It created some heritage to the brand for staff and visitors.

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Tone of voice

This brand needed a tone of voice that appealed to the people that worked within the company. A strong brand that captured the employee’s imaginations. I wanted to create a vibrant environment for the company staff & visitors to see the heritage of the brand was vital in the success of the project.